Business Wire

EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA

NEW YORK--(BUSINESS WIRE)--A new report from EDO reveals that basketball is among the most effective programming environments for TV advertisers, with $2.3 billion in ad spend and nearly 1,000 brands ...
Morningstar

TV Outcomes Report: Women’s Sports Ad Impact Spikes 56% Annually as Retailers Lead Most Effective Advertisers

Women’s sports continue to break records as TV viewership surges 131% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax TV viewership for ...
Business Wire

EDO TV Outcomes Report: NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver

NEW YORK--(BUSINESS WIRE)--EDO has released the third annual NFL TV Outcomes Report, analyzing every national TV ad that aired across the 2024–25 NFL season to reveal what creative strategies, ...
Morningstar

EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA

EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA Basketball proves one of the most effective media environments for brands, as EDO ...