The new BTS album title and what to know about the K-pop band's comeback

The band announced a 2026-2027 world tour with over 70 dates across Asia, North America, South America, Australia and Europe.

New 2026 Research Identifies BTS (Behind The Scenes) as a Leading Platform in the Next Phase of Creator Monetization

A new report from Glamdring Research identifies BTS (Behind The Scenes) as a leading platform shaping the future of ...
Music Business Worldwide

As K-pop superstars BTS return, HYBE CEO to test ‘scarcity’ model for fandom business

HYBE, the South Korean entertainment giant behind BTS – arguably the world’s biggest K-pop act – is planning to spend 2026 ...

HYBE's Innovative Scarcity Model: A New Era for BTS and Fandom Business

HYBE's scarcity model is designed to enhance the fan experience by introducing elements that limit access to events, merchandise, and exclusive content. As CEO Lee articulated in his New Year address, ...
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BTS comeback: Seoul to New York - K-pop icons kick off large-scale promotions ahead of global music moment

BTS comeback is possibly the biggest music event of 2026. The sheer announcement of the K-pop legends' comeback album and impending world tour has sent its label HYBE earning huge profits, already.
Forbes

BTS Charts A Milestone No. 1 Smash, Without Releasing Any New Music

NEW YORK, NEW YORK - FEBRUARY 21: (L-R) Jimin, Jungkook, RM, J-Hope, V, Jin, and SUGA of the K-pop boy band BTS visit the "Today" Show at Rockefeller Plaza on February 21, 2020 in New York City.