In a seismic shift that has left fitness influencers clutching their meal-prep containers, a new approach to muscle building—maingaining—is challenging decades of dietary chaos. The radical concept ...

Women at BYU are speaking out about how bodybuilding has improved their wellbeing and changed society's perception of femininity. Keely Bullock, a bodybuilder and fitness influencer, said she believes ...

Feeling strong and capable after 50 is about much more than just looking fit – it's about building resilience that keeps you active and independent for years to come. Building muscle after 50 requires ...

As they say, life doesn’t stop at 40. Turning 40 doesn't mean giving up on strength or dreaming of a toned, strong body; rather, it means training smarter with purpose and methods backed by science ...