A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...

Mike McHugh is president of DMI’s Government Digital Solutions Group. To better serve constituents, agency leaders have been doing some serious thinking about which tools and approaches will create a ...

This was certainly unexpected: When Alex Betancur, general manager of Publisher’s Clearing House (PCH) Online Network, looked at the sweepstakes giant’s Web site logs in late 2008, he was surprised by ...

In Part 1 of this series, we shared data that made it clear that the desirable demographics of smartphone and tablet users heighten the need for a strong mobile strategy now. But we believe, and have ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

From consumers to marketing directors, mobile is the word on everyone’s lips at the moment. And it’s not difficult to see why - it’s estimated that by 2014, mobile devices will have overtaken PCs.

(www.twitter.com/techaccesstv) CHICAGO, IL - Leapfrog Online (www.leapfrogonline.com), one of the largest digital marketing companies in the United States, announced ...