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With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...

AKRON — Goodyear is expanding its Mobile Install service to Atlanta and Chicago, where it plans to deploy an undisclosed number of mobile installation vans to meet growing demand for online shopping ...