Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to ...

The most effective way to do that is through controlled experimentation. By randomly splitting a population into a test group and a control group, advertisers can isolate the impact of a specific ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, ...

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel ...

Remember the Crash Test Dummies? The Canadian folk rock group scored a massive hit in 1993 with their oddball hit “Mmm Mmm Mmm Mmm,” but faded into obscurity when their follow-ups failed to connect.