Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Meta’s staggering $32 billion quarterly ad revenue isn’t just about size; it’s about strategy, systems and execution as well. While most entrepreneurs look at giants like Meta and assume their ...

Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): Zuckerberg paints an interesting future. But it’s not quite reality. Meta Ads’ AI ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...

Meta’s (META) guidance did not indicate that the company’s advertisers are reducing their spending on the platform at all, Brent Thill, an analyst at investment bank Jefferies, said today. According ...

In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims to set the record ...