Meta Platforms Inc.’s better-than-expected sales outlook helped ease Wall Street concerns about plans for unprecedented ...

Built for Meta’s new standard of creative volume, Eventsheet makes it easy to deploy more ads, test faster, and improve ...

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach ...

Expenses for the Facebook and Instagram parent company grew 40% to $35.15 billion in the fourth quarter, but investors seem ...

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew ...

The Facebook parent’s results highlight the advantages of its simpler, ad-focused business model.

Meta stock surged on Thursday as Q4 earnings beat estimates and investors welcomed more big AI spending plans from the ...

“The Altoona ad portrays a town on the brink of disappearing, but thanks to Meta’s data center, its residents get to meet up at local diners and attend football games. The Los Lunas ad similarly shows ...

The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs.

Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...