Now, the natural fibre is becoming more popular for workout clothing, too – tennis star Venus Williams even wore custom ...

You’ve heard it before: merino wool makes performs best for baselayers. A new study from North Carolina State University backs that up with scientific research. Ever wonder why those expensive merino ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

Australian Merino is the world’s finest and softest wool in the world. It comes from the merino sheep that only consume ...

Apparel made of 100 percent merino wool is great for winter activity—until it isn’t. It insulates, wicks, and dries admirably, as well as mitigates odors—up to the day your fingers pop through the ...

Hiking and spending time in the great outdoors is my favorite pastime, but I've learned over the years that the gear you bring and the clothing you wear can make or break a trip. If your hiking boots ...

Merino wool is a winter hero, says fashion editor and celebrity stylist Vanessa Powell. It's basically a performance fiber disguised as a luxury textile. That's because (unlike traditional heavy wools ...