Now, the natural fibre is becoming more popular for workout clothing, too – tennis star Venus Williams even wore custom ...

"Got me through a previous Minnesota winter from hell." ...

"I sat in 15-degree temps…stayed warm, comfortable, and dry." ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

South African Merino wool thrives in global luxury markets thanks to centuries of selective breeding, environmental ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

You’ve heard it before: merino wool makes performs best for baselayers. A new study from North Carolina State University backs that up with scientific research. Ever wonder why those expensive merino ...

Cozy weather is finally here, which means that it’s time to get your sock drawer in order. The warmest and most comfortable socks are woven from merino wool, a high-performance natural fiber that ...

Add Yahoo as a preferred source to see more of our stories on Google. Smartwool's cycling gear is great for transitional-weather workouts. (Photo via Hilary Hagerman) It's been a hot summer in Canada.

The Proof 72-Hour Merino Chinos are on sale at Huckberry for $106, a 40% drop from their regular price of $178. These pants ...