Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Kistler provides a powerful tool for making more productive use of data from the manufacturing process. Jan. 23, 2026 — With ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

Data recorders have a long history and continue to advance, to keep pace with the applications of today. Data recording instruments have a history that dates back to the 1800s, when Charles Babbage ...

Check out our NI Connect 2022 coverage. Testing is not only critical for figuring out whether semiconductors and other devices will work out in the field, but it is also increasingly key for companies ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...