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As organizations design the experience they want to offer their customers, two important questions surface that all leaders should consider: How will your unique customer experience be measured? And ...

The most advanced organizations are using adversarial simulation to stress-test AI against edge cases, confusion, and hostile ...

I’m an fan, but also a realist. Customers really don’t want more technology. What they really want is a better experience. So ...

In 2003, Fred Reichheld, a partner at Bain & Company, created the net promoter score (NPS). The metric is used in customer experience groups to measure the loyalty of a customer to a product or ...

As trust erodes and AI accelerates, Experience 5.0 emerges as the framework connecting technology, ethics and human value.

How do you measure customer experience? It helps to start by understanding what constitutes good CX. Brands need to know because 75% of consumers say they’ll spend more for it and 80% will switch to a ...

AnyRoad, an "experience relationship management" platform that helps brands create, manage, and measure customer experiences, has raised $10 million in a fresh round of funding. Experience ...

Download this free, practical guide to discover how to track CX efforts within your organisation – and how to improve it. B2B Marketing research found two-thirds of marketers intend to place more ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and beyond. Beyond NPS metrics. Customer experience metrics are evolving.

In business, you can’t improve what you’re not measuring—and today’s organizations typically measure progress and success with key performance indicators (KPIs). A successful business is synonymous ...

CHICAGO, May 4, 2023 /PRNewswire/ -- SPLICE Software, a customer engagement company specializing in automated communication workflows and opt-in management, is proud to announce another successful ...