The Health & Safety Institute, which is backed by Waud Capital Partners, has acquired Texas-based Martech Media, an industrial technologies training provider. No financial terms were disclosed. EUGENE ...

CMOs are pouring money into martech, but are these investments even working? And where does human capital fit in? Martech investments are on the rise (again). According to a recent Gartner study, ...

Jason Lark is co-founder and managing director at Celerity. Jason focuses on Celerity’s strategic and operational performance, and supports clients in achieving their goals. The martech buying process ...

Anyone can get behind the wheel of a martech solution, but only an experienced marketer and team can elicit the best performance. Many marketing teams struggle to realize the promise of martech ...

New research from SALESmanago has revealed a significant gap between confidence in MarTech performance and the use of available capabilities. While eCommerce marketers are optimistic about achieving ...

A recent Gartner study shows that martech spending went up in 2018 and investment in in-house labor went down. And Michael Korch, head of marketing at Full Circle Insights, isn’t happy about it. For ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. The report ...

Personalization has emerged as the holy grail for marketers in the digital age, yet achieving this at scale with legacy tools has been like finding a needle in a haystack. Traditional marketing ...