B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, won the “Best AdTech Privacy Solution ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

Illuminati MarTech LLC, a fast-growing international performance marketing firm, has announced the strengthening of its global footprint as part of its long-term strategy to help brands achieve ...

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...

Buying martech has never been easier, and the options have never been more plentiful. Every year, the martech landscape gets even more crowded—new solutions piling up with seemingly no end in sight.

For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running ...

DURHAM, N.C.--(BUSINESS WIRE)--Kevel (https://kevel.co/), a leading ad API infrastructure platform used to build custom ad platforms, announces today that it has been selected as the winner of the ...

What are the most common challenges that businesses face with martech implementations? Where do implementations tend to require additional investments? What can teams do differently to avoid ...

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...