While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. Marketing used to be so simple. Before there was social media, ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exposing marketing’s short-sightedness when it comes to working-class audiences ...

Opinions expressed by Entrepreneur contributors are their own. Many “influencers” and self-proclaimed guru’s on the internet would have you believe that marketing is the solution to all of your issues ...