Who makes up a marketing team? Think it’s a group of professionals with years of training in writing and design – a group you’d like to join, if only you had your marketing degree? So, while there are ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. The marketing industry in the U.S. is predicted to grow by 8% ...

The new 2025 Career Outlook: Content and Marketing Professionals research from the Content Marketing Institute explores how AI's disruptive impact, "phantom" jobs, return-to-office mandates, and other ...

Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners. The post Content marketing jobs are splitting in two appeared first on MarTech.

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...

The traditional path from school to climbing the corporate ladder is not the only path for a marketing career. Many large corporations are stuck in the status quo and move too slow. For an ...