As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market intelligence into our business functions?” ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For brands hunting for customer insights to drive decision-making, ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

A group of Alfred State College marketing and business students recently visited Alfred University, where they toured a College of Business facility used for market research projects. The 13 students ...

Shelly Freyn (standing), associate professor of marketing in the Alfred University College of Business, leads a mock focus group in which Alfred State College marketing and business students served as ...