One printing company shares how it's taking a phased, step-by-step approach to AI implementation to reduce friction in ...

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

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Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

You have big goals for your company. How much do you know about your customers, your products or services, your competitors, and the market you serve? There’s a high value in big data insights that ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

This course is available on the BSc in Business Mathematics and Statistics, BSc in Management and BSc in Mathematics, Statistics and Business. This course is available as an outside option to students ...