It's the brand's biggest refresh ever. The big talk in the food world this year has been about the ingredients found in the U.S. foodways. This year started with the U.S. Food & Drug Administration ...

The world's top potato chip brand is removing artificial additives as it undergoes its largest redesign in nearly 100 years. Lay's will remove artificial flavors and colors from all of its core US ...

Add Yahoo as a preferred source to see more of our stories on Google. Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

Lay’s is revamping its branding after 42% of consumers didn’t realize their potato chips were made from “real, farm-grown potatoes.” Parent company PepsiCo recently announced “the largest brand ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...