A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...

The cosmetics brand e.l.f. has spoken out after receiving backlash over its recent ad, which features comedian Matt Rife, a celebrity criticized for joking about domestic violence. The ad, which ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand’s new commercial, Rife and drag queen Heidi N Closet star as ...