For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. It’s also one of the best places for ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...