Many restaurants are betting that nostalgia-centered marketing campaigns will bring back customers. The throwback strategy is working for chains like Taco Bell, Starbucks, and Chili's. Cracker Barrel ...

Responding to a weeklong barrage of complaints from its loyal customers, Cracker Barrel announced late Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo. ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

After days of uproar over its logo, Cracker Barrel is listening to customers and is bringing back its previous logo. The company said in a statement, “We thank our guests for sharing your voices and ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Sales at Cracker Barrel Old Country Store took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage ...