I still remember the 1980s and '90s when TV shopping networks like QVC and HSN transformed how people shopped. Charismatic hosts, real-time phone calls and limited-time offers made shopping feel ...

Darko Pavic, CEO of Fiscal Solutions, Retail Tech Expert with 25+ Years of Experience, Innovator in Global Retail and Technology. Live commerce, a dynamic blend of live video, real-time interaction ...

Live commerce is experiencing phenomenal growth and popularity, initially in China and now mainly in Southeast Asia. TikTok live commerce, for example, is trending towards an incredible US$20bn Gross ...

Fanatics has launched its new livestream commerce business, Fanatics Live, which had first been announced in February 2023 when former Google and Snap executive Nick Bell was brought in to run the new ...

Live commerce is a significant emerging channel across many markets with huge potential, and, if the same metrics as China follow, where around 25% of ecommerce is delivered from live commerce, the ...

As a result, brands need to start looking at this as an opportunity, rather than a box to check on their way to social responsibility. The problem is that the various organizations that set the ...

ChatGPT has become the talking point of many water-cooler chats globally. It represents a new era in artificial intelligence (AI) technology, offering billions of people the capability to generate ...

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product ...

Currently, it only allows Live commerce for men and women fashion, with sellers creating a social feed with ‘to buy’ options While Flipkart’s foray into the segment is likely a beta test, rival Amazon ...