TV is in a full-scale transformation, with streaming giants challenging the dominance of traditional linear broadcasters.

Although the streaming share of ad impressions has grown some 44% for the first half of 2025, its overall share of total TV/streaming ad impressions is still at a modest 16% share compared to linear ...

Media expert Valentina Kulikova explains how television is evolving amid internet competition, AI disruption, and the science ...

Despite the rise of 313 million digital-only viewers and a slump in DTH subscribers to 56.9 million, linear TV still reaches ...

Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports programming on linear ...

The broadcaster recorded bigger year-on-year linear and streaming growth than the BBC and ITV, according to BARB.

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

Traditional TV content viewing of long-form programming -- half-hour and hour-long TV shows -- still commands major attention among adults age 18 and up -- comprising 67.4% share for June for ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

Video consumption in Germany continued to fragment in 2025, with streaming viewing rising by 21% year on year, while linear ...