Lexus has launched a 360-degree film experience called “Lexus Elevate” for Samsung Gear VR and Samsung Galaxy S6. The film is a short documentary feature about pro cyclist Christian Vande Velde taken ...
Lexus is the latest brand to embrace 360-video with the unveiling of a live immersive theatre production starring Jude Law. The automaker's European arm has created a film to let viewers go behind the ...
The six minute long interactive video features Jude Law acting as personal guide in the ad which was created in collaboration with East City Films and leading London theatrical agency The Department.
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