Spencer Penn worked at Tesla and Waymo before he founded LightSource, an AI-powered procurement startup. While Tesla was more horizontal with a "king" on top, Waymo was more vertically organized, Penn ...

The automaker’s record year of EV sales in Japan came on the back of a simple but massively effective retail sales strategy.

If you want to sell someone on a game-changing new product, you have to take responsibility for the entire experience. Tesla changed the world in 2012. The company existed long before that. But that ...

Forbes contributors publish independent expert analyses and insights. Julie is professor focused on workplace culture and talent retention Aspiration for change and ambition for improvement and ...

Tesla changed the world in 2012. The company existed long before that. But that was the year when the company proved its thesis. The brand launched the Model S, creating a brand new product category ...