LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Lego released its first-ever Pokémon-themed sets last week. Within hours of preorders opening, scalpers had moved in.

Turns out Ash only needed $649.99 to get 8 Gym Badges.

Back in the day, I don't even think I spent that much in quarters on PacMac or MsPacMan. Still, very cool items out of Lego these days. There was a time where I would buy two of each...sell one for 2x ...

YouTuber SacredBricks has racked up hundreds of millions of views with his Lego building videos.YouTube: @SacredBricks Lego building is a hugely popular genre on YouTube with hundreds of millions of ...

Lego Pokémon sets are as faithful as I always wished they would be, but the premium price of nostalgia might be too steep for ...

If there’s one thing that has come to define the generations after the baby boom, it’s probably nostalgia. It’s heavily marketed and weaponized by the market: yearning for better, simpler times seems ...

The LEGO Pokémon Pikachu and Poké Ball set retails for $200 and is part of the first wave of Pokémon-themed builds launching ...

Pad kids don't want Charizard crap like we used to. The latest LEGO set plays on Pokémon nostalgia and gamers are mad.

dammit lego, your gonna have all my money. I quick search on you tube reveals they are being a little shy about showing the mechanism working however. they clearly gave this to reviewers and told them ...