As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Douglasville, GA / Syndication Cloud / January 23, 2026 / Advantis Digital Marketing Sales teams everywhere face mounting pressure to generate more qualified leads without expanding budgets or ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money." The post Meta unveils five new lead generation ad tools for Facebook and ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user ...

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s ...

Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks a lot like a Groupon-style daily deal product,” Business Insider comments. “The ad unit comes ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...