As complex as the BtoB sales cycle can be, BtoB marketers often run very basic campaigns to match basic sales processes, and, therefore, their lead generation and lead nurturing programs are just as ...

To engage prospects, move them along the pipeline and drive sales, you need to build a holistic lead-management process. Silverpop, providers of the Engage B2B solution, offers a white paper that ...

Some research studies show that up to 80% of sales leads within an organization can be ignored, then lost or discarded, translating into unnecessarily wasted resources. Some leads may be ignored or ...