As I reported in a recent column, Revealed: Which E-mail Tests Work Best, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner. On the ...

Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls ...

This past week I was asked by a reader to address the benefits of "paid search advertising" as a strategy for testing your marketing strategies. What I found out is that many small business CEOs haven ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

If the fear of difficulty and major spending has kept you from conducting landing page testing, you’re being too influenced by your imagination and not enough by facts. There are tangible and simple ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Positionly blog. Landing pages help sell the value of your company’s ...