LEGO Education announced a significant overhaul of its classroom technology lineup on Monday, introducing a new hands-on ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...