Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

LEGO is bringing a new generation of playing sets with brand new technology onto the market. The LEGO Smart Brick is exactly ...

It includes the Empire’s elephant-like transporter, a Rebel Alliance snowspeeder (with attached tow cable), and a stand that ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Creative LEGO fan transforms standard Lightning McQueen set into a mind-blowing Millennium Falcon, all without adding any ...