LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...
For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
Mashable SEA on MSN
Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
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This Is What the New Lego Smart Brick Can Do — Its ‘Most Significant Evolution’ in 50 Years
Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...
The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...
Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...
LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...
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