Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

"Memories of the thrilling Battle of Hoth scenes come flooding back with this LEGO® Star Wars™ AT-AT Driver Helmet buildable model kit for adults (75429). Take time out to enjoy a complex, hands-on ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Star Wars LEGO sets. We’re headed into an exciting year for Star Wars, with The Mandalorian and Grogu leading the franchise ...

If you’re a LEGO lover, Star Wars collector, or just someone looking for an epic gift, Walmart just dropped a deal that’s hard to ignore. For a limited time, the LEGO Star Wars R2-D2 Brick Built Droid ...

Lego used an out-of-this-world franchise to beat a Guinness World Record. The Danish building-block company just announced the largest display ever of Lego "Star Wars" minifigures. The final tally of ...

"Fans will discover a surprise brick-built toy behind every door of the 2022 LEGO® Star Wars™ Advent Calendar (75340) in the run-up to Christmas. It features 8 LEGO Star Wars characters, including ...