LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO has announced a new Smart Play system, which the famed toy company is calling its biggest innovation ever. Revealed at CES 2026, the Smart Play system consists of a new version of the iconic 2×4 ...

The first SMART Brick sets are on pre-order - all themed aroudn the Star Wars Original Trilogy. Check them out and how find out much they'll cost.

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Back in 2024, Lego delivered an excellent (and huge) Icons model of the NASA Artemis Space Launch System. With a price tag of ...

Was the LEGO Super Mario series a sign of bigger things to come all this while? LEGO had a big announcement to kick off CES 2026 with this week: an all-new Smart Play ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...