There are LEGO Games With Amazing Couch Co-Op Design, perfect to play with friends and family.
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The 2026 LEGO Set That Proves Play Value Still Beats Display Value (& It’s Not the Large Pokémon Diorama)
LEGO has released some great display pieces over the years, but this 2026 set is a reminder that the best builds are about play.
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LEGO introduces SMART play at CES
The LEGO Group has unveiled LEGO® SMART Play, a new interactive platform set to transform LEGO play experiences for kids and families. With this exciting innovation, builders can bring their LEGO ...
LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...
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According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...
LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.
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