Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

In a groundbreaking move, Lego is set to host its inaugural press conference at CES 2026, raising anticipation among fans and tech enthusiasts alike. This event promises to unveil exciting innovations ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

The Retro Gaming Console is one of nine new Lego Creator sets. The January 2026 lineup also features the $20 Fierce Dinosaur, ...

Eleven-year-old Isaac Pompili of Spencerport has his NASA Apollo Saturn V LEGO ® build on display at the Rochester Museum & ...