Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...