The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

You are going to love Lego Dimensions. Your wallet is going to hate it. Lego’s toy-to-life debut sounds like a slam-dunk: Let players build little Lego minifigures and warp them into video games, just ...

Lego Dimensions, if confirmed, looks likely to create the first smart Lego Minifigure combining Skylanders interactivity with a Lego play pattern. I spoke to Soren Laursen, President Lego Americas, ...