Creative Bloq on MSN

Why Lego's smart bricks are actually a genius move

Progress doesn't have to mean complete reinvention.
Hosted on MSN

LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...