E.l.f. Cosmetics launched a music-oriented campaign supporting the release of its new O Face Satin Lipstick, its biggest bet yet on the lipstick category, according to details shared with Marketing ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The “my lips but better” beauty trend is having a moment. For ...

When we named Tarang Amin Modern CEO of the Year in December 2024, the E.l.f. Beauty chairman and chief executive had racked up a string of notable successes. Under Amin’s leadership, the publicly ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...