TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout threshold, the company announced today. The program, which launched in May 2023, rewards ...

Earlier this year, TikTok launched Effect Creator Rewards, its first program for creators to monetize their popular effects. It took the form of a $6 million fund. Today (Oct. 11), TikTok announced it ...

Junya Watanabe now sells two versions of the New Balance 471, a shoe that gained traction on TikTok even though it only launched in spring 2025. The collaboration marks the thirteenth time the ...

TikTok is updating its Effect Creator Rewards program with lower eligibility requirements, a revamped payout model, reduced payout increments and a lower threshold to start collecting rewards. The $6 ...