Boxers or briefs? It's no longer a sassy question to rattle a celebrity or presidential candidate. That's because the answer is that boxers are in a takeover mode and males who are clinging to their ...

Iconix Brand Group has signed a new five-year licensing agreement with PPI Apparel Group to be the new exclusive underwear and sleepwear licensee for a re-launch of the Joe Boxer brand across the US.

Christmas shopping commercials are starting to pop up everywhere, but Kmart is getting some complaints about this one. This is Kmart’s new commercial for Joe Boxer underwear. But not everyone is so ...