The real cause of frequent basket or cart abandonment isn’t poor email marketing. It is information overload, judging by The Empowered Consumer, a study by Accenture. Of the consumers polled, 74% ...

In today’s increasingly digital world, endless amounts of information are readily available at our fingertips. But instead of being helpful, this often leads to confusion, distraction and frustration.

Despite company efforts to update their information flows with sophisticated new messaging and collaboration platforms, high volumes of information are increasingly the norm for most of the workforce.

Basically, cognitive overload is what happens when you're inundated with more information than your brain can process, so ...