Micro-influencers, which typically have followers ranging from 1,000 to 100,000, offer brands a smaller yet more focused follower base. Oftentimes, when we use micro-influencers with our clients, we ...
The surge of interest in using peptides is grounded more in wishful thinking than science. The recent preoccupation with ...
Over the last decade, influencer marketing has evolved from a nascent, often misunderstood, concept into a cornerstone of modern brand strategy. Once dismissed as a fleeting and even fickle trend, it ...
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...
Social-media creators are taking center stage at this year's Democratic National Convention. While some reporters have balked at attendance costs and limited desk space, influencers are thriving. The ...
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