In recent years, influencer marketing has become a trendy way for companies to promote their products and services. It’s no secret that social media influencers can be a powerful force in marketing.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s how brands can stay ahead.

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find and choose the right influencers for your campaigns. Influencer marketing works, but don't just take my word for ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

According to a report by GroupM Inca, the influencer market size is expected to reach INR 2,200 Cr by 2025 62% of marketers report an increase in sales, higher engagement, and enhanced brand trust as ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...