Influencer marketing experts share the most common misconceptions about their field.

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

Things that bring back warm and fuzzy memories of times past are something that everyone has. Nostalgia, a term with Greek origins meaning a longing for one's childhood home, describes that comforting ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!

Cyprus is tightening oversight of influencer marketing, as authorities step up inspections to ensure that paid social media promotions are clearly labelled as advertising, in a global market projected ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Whether you're selling pepperoni or POS systems, the same principle holds: People trust people. That’s why foodservice brands — from equipment manufacturers to ingredient suppliers — are turning to ...

In recent years, more and more retailers have collaborated with influencers to advertise their product lines online. From ...

Industry observers say this move underscores Honasa’s intent to strengthen local market resonance for its brands ...

Overview Esports influencers stream tournaments, make tutorials, and engage in influencer marketing and partnerships.The best influencers not only provide gamin ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...