As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

The members of the Selection Board for the Impact Digital Influencer Awards 2025 are the industry experts responsible for ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

Collaborating with influencers can grow brands, increase the reach of marketing messages and allow a brand to tap into new audiences. For small businesses, influencer marketing can be especially ...

Micron Technology's Craig Smith, Senior Director of Integrated Marketing, shares strategies for overcoming consumer skepticism of advertising by cutting through the crowded influencer market.

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

Sunil D'Souza has been serving as the Managing Director & Chief Executive Officer of Tata Consumer Products since April 2020.