This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s how brands can stay ahead.

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

Collaborating with influencers can grow brands, increase the reach of marketing messages and allow a brand to tap into new audiences. For small businesses, influencer marketing can be especially ...

From hyper-localized communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands NEW YORK , Nov. 30, 2022 /PRNewswire/ -- As the value ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

There’s a lot of chatter about the future of influencer marketing. And with so many changes in the social media landscape, I often have brands asking me if I think it’s still worth investing in. As ...

Kelley Cours Anderson does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

An influencer on a social media site that is generated entirely by AI. As of 2026, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...