Yes, virtual models and influencers are a trend these days, so be prepared to (re)meet Imma. Much to nobody's surprise, she comes from Japan and she now drives a Porsche Taycan, at least in the way a ...

The "ight Imma head out" meme may not have started with SpongeBob SquarePants, but like so many other memes, that's where it wound up. Featured Video If the internet had to collectively come together ...

Using LED screens, the Ikea Harajuku location in Tokyo, Japan gave visitors a glimpse into the daily life of a social media star and influencer. However, that Japanese star, Imma, isn’t actually real.

This is Imma. She’s your new fashion icon. Nope! Imma isn’t real. She’s actually a computer-generated fashion model who looks so lifelike, you’d swear she’s a full-blown Insta star. First few pictures ...

“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.” Coach launched a campaign, “Find Your Courage,” that pairs virtual ...